Microsoft Windows | Droga5
Back to School (Dopplemode) |
As the much-awaited 2023 New Year's Eve extravaganza drew near, the Times Square Alliance turned to their Agency of Record (AOR), ThoughtMatter, to craft a truly exceptional party invitation. This invitation, for a private, invite-only affair, needed to generate buzz and anticipation for the upcoming celebration.
The ThoughtMatter team harnessed the energy of Times Square and created a design that incorporated the emblematic midnight confetti, both within the design and physically inside each envelope, to represent the spirit of celebration. This thoughtful approach seamlessly wove together the event's unique character and the unmistakable allure of Times Square, promising an unforgettable start to the new year.
Chase Bank | Droga5
Freedom - Halloween Shopping |
When the NBA 2K League team came to ThoughtMatter with a request for a refreshed social identity, I lead our team as the Senior Account Manager to create a vibrant and energetic new identity that reflected the energy of E-sports gaming.
This project presented unique challenges in developing the brand identity. We needed to create a system compatible with the brand’s asset management tool, considering file size limits and upload constraints. Additionally, the design system had to be simple enough for any team member, regardless of experience, to use effectively. Finally, the designs and templates needed to be easily identifiable on mobile devices for use during in-person tournaments.
The final designs & templates provided cohesion using existing brand colors, leaned into athleticism and gaming through our background designs, and was straightforward and flexible enough to execute that anyone on their end could implement.