National Association of Realtors | JXM - James & Matthew
RPAC 50th Birthday TV Ad (2019) |
When our team began work with the National Association of Realtors, they already had a basic idea of what they were looking for to promote their upcoming RPAC conference, but were struggling to develop a compelling execution.
We reworked the concept into a funny, engaging and memorable spot that the client was thrilled with, so much so that they utilized the piece not only on televison, but across their social channels as well.
Post Woodworking | JXM - James & Matthew
2019 Product Catalog (Print/Digital) |
Post Woodworking is a New Hampshire based, family-owned, custom shed builder. They came to James & Matthew looking for a physical brochure that can show the many different ways their product can be used in both residential and commercial settings. From pool cabanas, to she sheds and hunting cabins, Post Woodworking does it all.
We designed a brochure with an aspirational nature, showing potential clients the possibilities of a completely custom shed that can be built much faster than conventional construction techniques.
CAP COM Federal Credit Union | JXM - James & Matthew
2018 Siena College Men's Basketball x CAP COM Federal Credit Union (We The Saints Sizzle)|
For this project, my team and I worked with our client, CAP COM Federal Credit Union to give the brand increased brand visibility in their sponsorship of the Siena Saints D1 Men's Basketball team.
Creatively, we used our access to the team to give fans BTS glimpses of the team on game day and developed custom branding opportunities around the arena to keep CAP COM top of mind for guests. Additionally, we developed this team hype video that served as the team's walk up anthem for all home games, ensuring that the sponsorship was front & center from tip off to the final point.
Michigan Dental Assoc. | JXM - James & Matthew
2017 Smile, Michigan Ad |
Working with the Michigan Dental Association, we developed a video for TV and digital encouraging Michigan residents to find a state accredited dentist via their Find A Dentist tool.
We featured a variety of faces and smiles in a dental setting. We chose a feminine, soothing voice-over to target residents who may have some apprehension when it comes to dental procedures and medicine.
1800 Tequila - Proximo Spirits | Within Co.
2022 Cinco de Mayo Campaign |
Working with our client, 1800 Tequila, we excuted their Cinco de Mayo campaign, Five-Star Cinco, in partnership with our inter-agency partners.
Featuring our 1800 Cristalino, we used a kaleidoscope border featuring the beautiful cut glass motif of the bottle around a bottle and cocktail image and a first hand review of the product.
2022 #1800TacoTailgate Campaign (Super Bowl LVI)
Ahead of Super Bowl LVI, we worked with our client, 1800 Tequila to execute their Taco Tailgate campaign. As our client partner, the LA Rams pushed through to the Big Game, it was a perfect opportunity to tap LA influencers and suprise them with a taco and tequila party in their driveway while they watched the Rams epic run to the Super Bowl.
In total, we tapped three influencers to recieve a Taco Tailgate party from 1800 Tequila. We brought in Marisco's Jalisco, an iconic LA food truck to serve tacos and tequila cocktail pairings for the guests while also getting social focused content to promote sales of 1800 Tequila to LA area residents ahead of the Super Bowl.
2021 Holiday With Taste Campaign |
For 1800's pinnacle variants, Cristalino & Milenio. We want to encourage our consumer to be the best host they can be. For our 2021 holiday campaign, we developed series of videos on a how to host an elevated holiday party fit for an evening of sipping 1800 Cristalino. In the lead up to Christmas, we released a variety of videos on how to gift, decorate for the holidays, and of course, the right cocktails to serve and impress your friends.
Times Square Alliance | ThoughtMatter
2023 New Year's Eve Celebration Invite |
As the much-awaited 2023 New Year's Eve extravaganza drew near, the Times Square Alliance turned to their Agency of Record (AOR), ThoughtMatter, to craft a truly exceptional party invitation. This invitation, for a private, invite-only affair, needed to generate buzz and anticipation for the upcoming celebration.
The ThoughtMatter team harnessed the energy of Times Square and created a design that incorporated the emblematic midnight confetti, both within the design and physically inside each envelope, to represent the spirit of celebration. This thoughtful approach seamlessly wove together the event's unique character and the unmistakable allure of Times Square, promising an unforgettable start to the new year.
NBA 2K League | ThoughtMatter
Social Media Brand Identity Refresh |
When the NBA 2K League team came to ThoughtMatter with a request for a refreshed social identity, I lead our team as the Senior Account Manager to create a vibrant and energetic new identity that reflected the energy of E-sports gaming.
This project presented unique challenges in developing the brand identity. We needed to create a system compatible with the brand’s asset management tool, considering file size limits and upload constraints. Additionally, the design system had to be simple enough for any team member, regardless of experience, to use effectively. Finally, the designs and templates needed to be easily identifiable on mobile devices for use during in-person tournaments.
The final designs & templates provided cohesion using existing brand colors, leaned into athleticism and gaming through our background designs, and was straightforward and flexible enough to execute that anyone on their end could implement.
